So I have sent out 3 mailers so far, about 100 each mailing, the first 2 that I sent out, I followed the program to the letter, offering $500 in my first mailer, yielded 5 total responses, but all 5 were insulted by my offer and would not consider even talking to me further. No problem. Today I just received my first phone call from my second mailer and I got the same result, another mad person on the line. The second mailer I offered $1000, not $500. So I am anticipating the same general responses from my second mailer. So on my 3rd mailer that went out this week, I tweaked the offer letter to an open offer format. So I did not input a offer price but essentially left the field open to try to solicit an offer price from them. Just thought I would throw this out to the group and see what you all think, or if any of you have any advice or experience doing something different. I will post about the response I get from the open offer letter format mailer. Any feedback is appreciated! Thanks!
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