I am getting ready to send out my first mail campaign. I live in LA, I know I don’t need to market close to home but if at all possible I’d prefer it.
I want it to be fairly close to a big city and I also want a place where the land is relatively inexpensive so I can afford to get into the game, buying up multiple properties in a short period of time.
What criteria do you all typically use when researching/choosing an area?
Population – I know this is important. Seth from ReTipster suggests marketing to areas with a pop of less than 100 people per square mile. Is that advisable?
I did a quick search of some areas and was wondering how they stack up.
California City – It does not really seem like a very attractive place to live. It is out in the middle of nowhere without many redeeming qualities. That said, the land seems affordable and my gut says it will easily be resold. Thoughts?
Palmdale – This does not fit the population requirements Seth talk about. This has a population of close to 1500 people per square mile. That said, the area is much more attractive than California City and closer to Los Angeles. For the most part, the land still seems affordable enough for me to obtain. Because of the higher population does that mean there will be too much competition?
Any tips or suggestions are welcome 🙂
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