Before this recent spiral in the economy, I had a mailer ready with about 2500 offers going out to a 3 different counties. I was originally going to send them all out at the same time and had my pricing set at 25% retail. However, last week I sent out to only 2 of the 3 counties, which was about 1200 offers and adjusted my offers to 18% retail. I’ve noticed it takes 10 days to 2 weeks before the phone starts ringing and I really want to send offers to the 3rd county to keep my pipeline full. Given the circumstances I’m not sure if I should either:
1. Wait to see what results I get,
2. keep my pricing at 25% for the 3rd county
3. or adjust it also to 18%.
Looking to see what others are doing and experiencing with regards to mailers and pricing right now.
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