Nobody talks about this too much but I know it happens to me frequently. I call it “Mailer’s Remorse”. It’s that feeling you get in the pit of your stomach right after you hit the button to order 2500 letters printed and mailed. The questions begin to flow like a broken water main on a dirt road. And the questions I come up with are things that I never considered before ordering the mail. How did I get so smart after I ordered the mail? I don’t know all the answers but I can make some suggestions.
Get all of your data ready to mail in the format that you will need. No matter what time of day it is, save the files and sleep on it. Those nagging questions will come to you just as you are falling asleep. You can take another look at your data the next day and make sure that all the columns are filled in correctly and that you are satisfied with the pricing, etc. After you have reviewed it all one more time you can go ahead and order your letters.
Once you place the order you will think of something else that you didn’t check but should have. You can’t completely avoid Mailer’s Remorse. Try not to worry, it will all work out anyway.
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